The new Messenger bots are a great way to make the most of your messages. You can now create a persistent menu, track conversations, and provide relevant content to users. There are a few key things you should be aware of before you begin.
Set expectations
With Messenger bots, it’s now easier than ever to interact with brands. But you must set expectations and make sure you’re implementing the appropriate measures to ensure a successful experience. Here are a few ways to do that.
Set up a quick reply button. This can be found in the top left corner of the Messenger app. It’s also a good idea to include a fallback message. For example, if the bot isn’t able to answer a question, it should send a message that lets the user know. If the reply was too complicated or didn’t answer the user’s question, it should offer an easy unsubscribe option.
Build a library of responses and commands. This may include simple text messages and a few custom images. Make sure your responses are natural language and follow best email practices.
Create a persistent menu
A persistent menu is one of the best ways to display your bot’s features. It also lowers the barrier for users to interact with a chatbot. There are several applications that allow you to create a persistent menu.
When a user first installs your bot, it will show a persistent menu. This is an always-on UI element inside Messenger conversations. The persistent menu will be displayed at the bottom of the screen.
You can customize your Persistent Menu to include multiple items, and to be compact or tall. You can also use the persistent menu to drive the end user back to your main menu. Adding a persistent menu to your bot requires special programming knowledge.
Facebook messenger’s persistent menu is one of the most important elements in a chatbot. It can be accessed from any point in the conversation. Unlike the traditional text message format, a persistent menu provides shortcut links to your bot’s most important features.
Automate tasks
Messenger bots are a way for businesses to automate and streamline the processes they use. This can include scheduling appointments, collecting customer information, and completing transactions. It can also help increase sales and encourage repeat purchases.
A good Messenger bot will help your company become more profitable. When users ask for help, you can quickly and easily answer questions, share information, or provide links to your website. You can also send messages to encourage customers to buy more products or visit your website.
Messenger bots are a great tool to automate the processes involved in your marketing campaign. They can help your team work on tasks that have higher priority. For example, if you’re running a contest, your bot can handle the lead generation, survey responses, and post-contest follow-ups.
Provide relevant content
If you’re trying to get started with Messenger bots, there are several things you should keep in mind. There are a few ways you can make sure that you are providing users with relevant content.
The first thing to consider is how to create a message that will be useful to the person you’re talking to. You can do this by thinking about your core use cases. These will help you figure out what prompts to include and what responses to offer.
Another way to think about this is to consider the customer’s perspective. For example, if you are trying to upsell a product, you might want to write a message that explains the benefits of your product. This will let the user know what to expect and will build trust in your brand.
Track conversations
The Facebook Messenger Bots platform allows businesses to create customized bots in the Messenger app. This allows them to provide customer service, answer questions and offer lead magnets. These bots track conversations and can measure performance.
Before deploying a bot, you’ll need to build a library of responses and prompts. Consider the most common questions customers ask, and design your chatbot interactions around them. You may also want to look at other customer experiences outside of Messenger to get an idea of what people expect from a bot.
For example, if you’re developing a bot for HP, you could add a button that allows people to print from Messenger. Or, you could build a bot that enables customers to book an appointment or order food.
In addition, you’ll need to integrate your Messenger bot into your marketing calendar. To do this, you’ll need to set up a webhook. When someone engages with your Messenger bot, their actions will be sent to the webhook.